Are you endeavoring to enter YouTube? It’s no surprise that more and more people want to become YouTubers because of YouTube’s exponential growth in recent years. In 2015, 400 hours of video content were uploaded to the online video platform every second. Just imagine what the statistics are now.
Beyond YouTube’s staggering growth, the income potential is also another reason people are racing to upload their videos to the platform. While it all depends on one’s location and their viewers’, rates can vary between measly cents ($0.006) to $7 per 1,000 ad views. That’s a lot if your video hits the jackpot with a million views. And although heavily saturated nowadays, it’s not entirely impossible to catch a big break on the platform. One just needs to look at the careers of recently internet-famous YouTube stars to understand this.
If you’ve been putting off making a YouTube video for the longest time thinking that you don’t have the right skills, you’re just wasting time. With enough practice and by paying attention to the points below, you’d be able to grow your channel the right way and minimize some mistakes that most new video creators do:
1. Be consistent.
Think of your YouTube channel’s theme down to your video editing style prior to launching your channel. Or, at least have an idea of what impression you’d like to give viewers. If you prefer a certain style right from the get-go, stick with it. This is so you won’t leave viewers confused about your style and the message you’re sending across with your brand and content.
The background music doesn’t match the transitions. Perhaps the trickiest part of editing is the transition. Want to know a secret, though? The easiest way to avoid overdoing the transitions is by using the background music itself as a form of transition. Whenever the rhythm or a section of the song changes, use that opportunity to do a wipe or whip pan. Also, double-check if the timing is right and is appropriate for the scene in the video. Try it!
2. Be ruthless.
Don’t get sidetracked by the unnecessary parts of your video during your editing process. If a part of your video is irrelevant, just cut it out. Always think of your viewers and how precious their time is. To make your video quick and concise, create an outline of the content you’d want to cover before filming. This will keep you on topic and prevent you from going off on a tangent.
You can always do your own editing, especially if you’re starting out. But if you want to work with a consultant, consider hiring professional video production services to help you. Some boutique videography studios work with small clients like YouTubers, and it wouldn’t hurt to reach out to them.
What’s great about working with a professional video production services provider? They have the right kind of tools and experience to deliver the best output for you. You can also learn a thing or two from working with a seasoned video editor.
Start your YouTube channel today is no longer a daunting endeavor, with the abundance of resources on the internet on how to create, edit, or market your videos. Good luck on your creative journey!